
Lindy Effect
Timeless product principles often outlast the latest trends and buzzwords.

Alexander Hipp
Founder, Beyond
Articles about Mental Models
Timeless product principles often outlast the latest trends and buzzwords.
Alexander Hipp
Founder, Beyond
Timeless product principles often outlast the latest trends and buzzwords.
Alexander Hipp
Founder, Beyond
Roadmaps and metrics are useful guides, but reality often diverges from neat plans.
Alexander Hipp
Founder, Beyond
Instead of asking how to succeed, first identify all the ways you could fail.
Alexander Hipp
Founder, Beyond
Your engagement dropped? Start by assuming the simplest reason before diving into complex analytics.
Alexander Hipp
Founder, Beyond
A new feature can drive engagement but also adds complexity, increasing cognitive load and making onboarding harder for new users.
Alexander Hipp
Founder, Beyond