Everything around the topics of how we can get better as Product Leaders
Making great product decisions has never been more important - or more challenging. With increasing pressure to deliver impact, teams can easily fall ...
Alexander Hipp
Founder, Beyond
Making great product decisions has never been more important - or more challenging. With increasing pressure to deliver impact, teams can easily fall into a cycle of rushed, low-confidence choices that weaken their products. This article explores why confident decision-making matters, why it’s harder than ever, and how to build a process that leads to stronger, more reliable outcomes.
Alexander Hipp
Founder, Beyond
Roadmaps and metrics are useful guides, but reality often diverges from neat plans.
Alexander Hipp
Founder, Beyond
Understanding your customers isn’t just helpful, it’s essential for building successful products. But with feedback spread across countless platforms, keeping up has become increasingly difficult.
Alexander Hipp
Founder, Beyond
Instead of asking how to succeed, first identify all the ways you could fail.
Alexander Hipp
Founder, Beyond
Your engagement dropped? Start by assuming the simplest reason before diving into complex analytics.
Alexander Hipp
Founder, Beyond
Product teams often fall into the trap of weighing only one factor when choosing what to build next. Maybe they listen to the loudest customer requests, bow to an executive’s pet idea, prioritize whatever sales says will close the next deal, or tinker with technology for technology’s sake. The result is a roadmap that leans on a single input and misses the bigger picture.
Alexander Hipp
Founder, Beyond
A new feature can drive engagement but also adds complexity, increasing cognitive load and making onboarding harder for new users.
Alexander Hipp
Founder, Beyond
We often find ourselves at the intersection of business goals and user needs. And don’t get me wrong, we’re all happy about that. But while this is a crucial starting point, there’s much more to the story when it comes to creating real value.
Alexander Hipp
Founder, Beyond
Most product managers don’t deserve the title because they focus more on project management. It’s not entirely their fault, they’ve never experienced real product management. They were sold the wrong idea of what it should be.
Alexander Hipp
Founder, Beyond
What if the primary barrier to your product’s success isn’t your backlog or roadmap, but the terminology you use to describe your work? Labels can subtly yet powerfully influence your strategic direction.
Alexander Hipp
Founder, Beyond
Product ROI isn't just about numbers - it's about making decisions that create immediate value today while building a stronger product portfolio for tomorrow. Here's what I've learned about balancing both.
Alexander Hipp
Founder, Beyond
We Product Managers have fallen into a dangerous trap: we mostly believe that every problem requires a code-driven solution. This mindset isn't just inefficient, it's fundamentally breaking how organisations solve challenges.
Alexander Hipp
Founder, Beyond
Are you focused on the right things, or just staying busy? Strategic visibility helps uncover whether your efforts truly align with your product’s purpose. What would change if you could clearly see the bigger picture?
Alexander Hipp
Founder, Beyond
We’ve become prisoners of our own frameworks—RICE, ICE, and other scoring methods that promise clarity but fail to account for the full spectrum of opportunities. These tools, once innovative, now limit our thinking and block our best ideas.
Alexander Hipp
Founder, Beyond
The push for quick wins makes it hard for product teams to focus on lasting impact—how can we find the right balance?
Alexander Hipp
Founder, Beyond
As product managers, our ability to make decisions is our most powerful asset. A product is ultimately the sum of numerous choices made by various people within a company. Product managers are involved in or drive a significant portion of these decisions. Yet we still talk too little about what makes a good decision and how to improve our decision-making skills.
Alexander Hipp
Founder, Beyond
Today marks a pivotal moment for Beyond. After hundreds of conversations with product managers and leaders, I’ve decided to focus on what I believe is the most crucial challenge in product management today: building genuine confidence in strategic decisions.
Alexander Hipp
Founder, Beyond
At first glance, this might seem easy to answer. But in reality, it’s often much harder than it looks. It’s not just about building many features or solving customer problems, it’s about knowing that your team’s current efforts are going toward the problems that matter most to your product, user and business.
Alexander Hipp
Founder, Beyond
A few years ago, I was a product manager at a fast-growing fintech startup. I faced a tough challenge when the leadership team tasked us with cutting a feature’s profit and loss in half in the next three months. The team I inherited had accumulated a lot of technical debt due to the company’s fast growth, which led to the loss of millions of Euros.
Alexander Hipp
Founder, Beyond