Product Management

Everything around the topics of how we can get better as Product Leaders

Why making confident product decisions matters more than ever

Why making confident product decisions matters more than ever

Making great product decisions has never been more important - or more challenging. With increasing pressure to deliver impact, teams can easily fall into a cycle of rushed, low-confidence choices that weaken their products. This article explores why confident decision-making matters, why it’s harder than ever, and how to build a process that leads to stronger, more reliable outcomes.

Alexander Hipp

Alexander Hipp

Founder, Beyond

How to avoid one-dimensional roadmaps

How to avoid one-dimensional roadmaps

Product teams often fall into the trap of weighing only one factor when choosing what to build next. Maybe they listen to the loudest customer requests, bow to an executive’s pet idea, prioritize whatever sales says will close the next deal, or tinker with technology for technology’s sake. The result is a roadmap that leans on a single input and misses the bigger picture.

Alexander Hipp

Alexander Hipp

Founder, Beyond

A deep dive into value dimensions

A deep dive into value dimensions

We often find ourselves at the intersection of business goals and user needs. And don’t get me wrong, we’re all happy about that. But while this is a crucial starting point, there’s much more to the story when it comes to creating real value.

Alexander Hipp

Alexander Hipp

Founder, Beyond

Value of Product Management

Value of Product Management

Most product managers don’t deserve the title because they focus more on project management. It’s not entirely their fault, they’ve never experienced real product management. They were sold the wrong idea of what it should be.

Alexander Hipp

Alexander Hipp

Founder, Beyond

A PM's guide to smarter ROI decisions

A PM's guide to smarter ROI decisions

Product ROI isn't just about numbers - it's about making decisions that create immediate value today while building a stronger product portfolio for tomorrow. Here's what I've learned about balancing both.

Alexander Hipp

Alexander Hipp

Founder, Beyond

Why strategic visibility matters

Why strategic visibility matters

Are you focused on the right things, or just staying busy? Strategic visibility helps uncover whether your efforts truly align with your product’s purpose. What would change if you could clearly see the bigger picture?

Alexander Hipp

Alexander Hipp

Founder, Beyond

Why decision-making is a Product Manager’s most valuable currency

Why decision-making is a Product Manager’s most valuable currency

As product managers, our ability to make decisions is our most powerful asset. A product is ultimately the sum of numerous choices made by various people within a company. Product managers are involved in or drive a significant portion of these decisions. Yet we still talk too little about what makes a good decision and how to improve our decision-making skills.

Alexander Hipp

Alexander Hipp

Founder, Beyond

Are we solving the right problems?

Are we solving the right problems?

At first glance, this might seem easy to answer. But in reality, it’s often much harder than it looks. It’s not just about building many features or solving customer problems, it’s about knowing that your team’s current efforts are going toward the problems that matter most to your product, user and business.

Alexander Hipp

Alexander Hipp

Founder, Beyond

Decision tree templates for making confident product choices

Decision tree templates for making confident product choices

A few years ago, I was a product manager at a fast-growing fintech startup. I faced a tough challenge when the leadership team tasked us with cutting a feature’s profit and loss in half in the next three months. The team I inherited had accumulated a lot of technical debt due to the company’s fast growth, which led to the loss of millions of Euros.

Alexander Hipp

Alexander Hipp

Founder, Beyond