Lindy Effect
Timeless product principles often outlast the latest trends and buzzwords.
Alexander Hipp
Founder, Beyond
The Beyond Blog
Articles on Continuous Discovery, Value Creation, Product, and more
Lindy Effect
Timeless product principles often outlast the latest trends and buzzwords.
Alexander Hipp
Founder, Beyond
Why making confident product decisions matters more than ever
Making great product decisions has never been more important - or more challenging. With increasing pressure to deliver impact, teams can easily fall into a cycle of rushed, low-confidence choices that weaken their products. This article explores why confident decision-making matters, why it’s harder than ever, and how to build a process that leads to stronger, more reliable outcomes.
Alexander Hipp
Founder, Beyond
Building products users love through empathy, rigor, and deep customer insight
Meagan combines empathetic leadership with rigorous attention to detail to shape intuitive product experiences. As a product leader at Flodesk, she keeps users at the heart of every decision, deeply invested in empowering small business owners through thoughtful and beautiful design. From her home base in the Pacific Northwest, Meagan shares insights on maintaining simplicity amidst complexity, building deep customer understanding, and why true product success always comes down to people.
Meagan Entoft
Group Product Manager, Flodesk
Alexander Hipp
Founder, Beyond
The map is not the territory
Roadmaps and metrics are useful guides, but reality often diverges from neat plans.
Alexander Hipp
Founder, Beyond
Capture authentic customer voices from the web with AI
Understanding your customers isn’t just helpful, it’s essential for building successful products. But with feedback spread across countless platforms, keeping up has become increasingly difficult.
Alexander Hipp
Founder, Beyond
Aligning strategic goals and tactical execution for product excellence
Olivier is a seasoned product leader with a knack for blending strategic foresight with tactical execution. Currently spearheading a new initiative at J.P. Morgan, he combines his analytical roots in strategy consulting with hands-on experience in fintech startups. Olivier believes product success emerges not from singular ideas but from creating systems that empower teams to innovate, validate efficiently, and execute confidently.
Olivier Maître
Executive Director Product, J.P. Morgan
Alexander Hipp
Founder, Beyond
Inversion
Instead of asking how to succeed, first identify all the ways you could fail.
Alexander Hipp
Founder, Beyond
Occam’s Razor
Your engagement dropped? Start by assuming the simplest reason before diving into complex analytics.
Alexander Hipp
Founder, Beyond
How to avoid one-dimensional roadmaps
Product teams often fall into the trap of weighing only one factor when choosing what to build next. Maybe they listen to the loudest customer requests, bow to an executive’s pet idea, prioritize whatever sales says will close the next deal, or tinker with technology for technology’s sake. The result is a roadmap that leans on a single input and misses the bigger picture.
Alexander Hipp
Founder, Beyond
Second-Order Thinking
A new feature can drive engagement but also adds complexity, increasing cognitive load and making onboarding harder for new users.
Alexander Hipp
Founder, Beyond
Finding the balance between speed, future-proofing, and empathy
Nick blends years of entrepreneurial drive with an unwavering focus on real user needs. Staff Product Manager at Strava, he leads the Maps team with the belief that success lies in getting people outdoors, not glued to screens. In this article, he shares how he balances speedy execution with long-term vision, stays close to user problems, and nurtures a culture of experimentation that turns bold ideas into practical, impactful solutions.
Nick Schweitzer
Staff Product Manager, Strava
Alexander Hipp
Founder, Beyond
A deep dive into value dimensions
We often find ourselves at the intersection of business goals and user needs. And don’t get me wrong, we’re all happy about that. But while this is a crucial starting point, there’s much more to the story when it comes to creating real value.
Alexander Hipp
Founder, Beyond
Building products with confidence at the intersection of clarity, purpose and impact
Megan Murphy brings over a decade of product leadership experience to her role as VP of Product at Circuit, where she shapes the future of last-mile delivery management. From her early tech career in San Francisco to leadership roles across Brazil and Spain, Megan's journey offers valuable insights into effective product leadership, decision-making, and staying true to your mission.
Megan Murphy
VP Product, Circuit
Alexander Hipp
Founder, Beyond
Value of Product Management
Most product managers don’t deserve the title because they focus more on project management. It’s not entirely their fault, they’ve never experienced real product management. They were sold the wrong idea of what it should be.
Alexander Hipp
Founder, Beyond
How mislabeling features hurts product prioritization
What if the primary barrier to your product’s success isn’t your backlog or roadmap, but the terminology you use to describe your work? Labels can subtly yet powerfully influence your strategic direction.
Alexander Hipp
Founder, Beyond
Experimentation as a catalyst for transformational product success
Luis is a passionate advocate for experimentation, blending his diverse experiences as a computer engineer, UX consultant, startup founder, and product manager into a singular focus: helping teams learn, iterate, and grow. From sunny Lisbon, Portugal, Luis shares his insights into building better products, fostering a culture of experimentation, and navigating the challenges of organizational change—all with the curiosity and precision of a scientific mindset.
Luis Trindade
Principal Product Manager, Farfetch
Alexander Hipp
Founder, Beyond
A PM's guide to smarter ROI decisions
Product ROI isn't just about numbers - it's about making decisions that create immediate value today while building a stronger product portfolio for tomorrow. Here's what I've learned about balancing both.
Alexander Hipp
Founder, Beyond
Feature factories vs. real solutions. Not every improvement needs code.
We Product Managers have fallen into a dangerous trap: we mostly believe that every problem requires a code-driven solution. This mindset isn't just inefficient, it's fundamentally breaking how organisations solve challenges.
Alexander Hipp
Founder, Beyond
Why strategic visibility matters
Are you focused on the right things, or just staying busy? Strategic visibility helps uncover whether your efforts truly align with your product’s purpose. What would change if you could clearly see the bigger picture?
Alexander Hipp
Founder, Beyond
Solving product problems at the intersection of strategy, data and insights
Yana combines over a decade of product management experience with a unique blend of analytical rigor and creativity. Having led impactful initiatives at Stripe and Lyft, her career showcases her ability to tackle high-stakes challenges, from building “zero-to-one” products to scaling them for millions of users. She brings a data-informed, user-centered approach to her work, empowering her teams to create solutions that not only meet business and technical goals but also genuinely serve user needs.
Yana Michukova
Product Manager, Stripe
Alexander Hipp
Founder, Beyond
Rethinking product prioritization with the Opportunity Spectrum
We’ve become prisoners of our own frameworks—RICE, ICE, and other scoring methods that promise clarity but fail to account for the full spectrum of opportunities. These tools, once innovative, now limit our thinking and block our best ideas.
Alexander Hipp
Founder, Beyond
How to build trust in a complex ecosystem and drive product success
Daniel Thomason brings a diverse background to his role as a fintech product expert leading payments at Google Wallet. Originally from Australia, Daniel has worn many hats, from central bank economist to escape room founder to product leader. Now based in San Francisco, Daniel combines his technical understanding with a people-first approach to make confident, impactful decisions in a high-stakes, global ecosystem.
Daniel Thomason
Lead Product Manager, Google
Alexander Hipp
Founder, Beyond
Balancing short-term goals with long-term product success
The push for quick wins makes it hard for product teams to focus on lasting impact—how can we find the right balance?
Alexander Hipp
Founder, Beyond
How to create technology that fits people, not the other way around
Naomi leads with purpose, crafting technology that meets people where they are. She blends human-centered design with a collaborative team approach, always seeking to build solutions that truly resonate. By diving deep into user insights and embracing a spirit of continuous discovery, Naomi brings thoughtful strategy to each decision, ensuring the products she builds are not only scalable but deeply meaningful to those who use them.
Naomi Fitzpatrick
Head of Product, &Open
Alexander Hipp
Founder, Beyond
Why decision-making is a Product Manager’s most valuable currency
As product managers, our ability to make decisions is our most powerful asset. A product is ultimately the sum of numerous choices made by various people within a company. Product managers are involved in or drive a significant portion of these decisions. Yet we still talk too little about what makes a good decision and how to improve our decision-making skills.
Alexander Hipp
Founder, Beyond
Building genuine confidence in strategic product decisions
Today marks a pivotal moment for Beyond. After hundreds of conversations with product managers and leaders, I’ve decided to focus on what I believe is the most crucial challenge in product management today: building genuine confidence in strategic decisions.
Alexander Hipp
Founder, Beyond
What’s new in October
October has been a transformative month at Beyond, and I wanted to take a moment to share some of the changes I’ve been working on. These updates aren’t just about new features; they’re about aligning the mission even more closely with your needs as Product Managers striving to make the most impactful decisions.
Alexander Hipp
Founder, Beyond
Are we solving the right problems?
At first glance, this might seem easy to answer. But in reality, it’s often much harder than it looks. It’s not just about building many features or solving customer problems, it’s about knowing that your team’s current efforts are going toward the problems that matter most to your product, user and business.
Alexander Hipp
Founder, Beyond
What's new in September
There are made some exciting updates to Beyond that will make it easier to bring your team onboard and help you track your progress on outcomes with way more clarity. These new features are all about simplifying collaboration and making sure you’re set up to achieve your goals.
Alexander Hipp
Founder, Beyond
Alexander Hipp
Founder, Beyond
Decision tree templates for making confident product choices
A few years ago, I was a product manager at a fast-growing fintech startup. I faced a tough challenge when the leadership team tasked us with cutting a feature’s profit and loss in half in the next three months. The team I inherited had accumulated a lot of technical debt due to the company’s fast growth, which led to the loss of millions of Euros.
Alexander Hipp
Founder, Beyond
Alexander Hipp
Founder, Beyond
Alexander Hipp
Founder, Beyond