The Beyond Blog

Articles on Continuous Discovery, Value Creation, Product, and more

Why strategic visibility matters

Why strategic visibility matters

Are you focused on the right things, or just staying busy? Strategic visibility helps uncover whether your efforts truly align with your product’s purpose. What would change if you could clearly see the bigger picture?

Alexander Hipp

Alexander Hipp

Founder, Beyond

Solving product problems at the intersection of strategy, data and insights

Solving product problems at the intersection of strategy, data and insights

Yana combines over a decade of product management experience with a unique blend of analytical rigor and creativity. Having led impactful initiatives at Stripe and Lyft, her career showcases her ability to tackle high-stakes challenges, from building “zero-to-one” products to scaling them for millions of users. She brings a data-informed, user-centered approach to her work, empowering her teams to create solutions that not only meet business and technical goals but also genuinely serve user needs.

Yana Michukova

Yana Michukova

Product Manager, Stripe

Alexander Hipp

Alexander Hipp

Founder, Beyond

How to build trust in a complex ecosystem and drive product success

How to build trust in a complex ecosystem and drive product success

Daniel Thomason brings a diverse background to his role as a fintech product expert leading payments at Google Wallet. Originally from Australia, Daniel has worn many hats, from central bank economist to escape room founder to product leader. Now based in San Francisco, Daniel combines his technical understanding with a people-first approach to make confident, impactful decisions in a high-stakes, global ecosystem.

Daniel Thomason

Daniel Thomason

Lead Product Manager, Google

Alexander Hipp

Alexander Hipp

Founder, Beyond

How to create technology that fits people, not the other way around

How to create technology that fits people, not the other way around

Naomi leads with purpose, crafting technology that meets people where they are. She blends human-centered design with a collaborative team approach, always seeking to build solutions that truly resonate. By diving deep into user insights and embracing a spirit of continuous discovery, Naomi brings thoughtful strategy to each decision, ensuring the products she builds are not only scalable but deeply meaningful to those who use them.

Naomi Fitzpatrick

Naomi Fitzpatrick

Head of Product, &Open

Alexander Hipp

Alexander Hipp

Founder, Beyond

Why decision-making is a Product Manager’s most valuable currency

Why decision-making is a Product Manager’s most valuable currency

As product managers, our ability to make decisions is our most powerful asset. A product is ultimately the sum of numerous choices made by various people within a company. Product managers are involved in or drive a significant portion of these decisions. Yet we still talk too little about what makes a good decision and how to improve our decision-making skills.

Alexander Hipp

Alexander Hipp

Founder, Beyond

What’s new in October

What’s new in October

October has been a transformative month at Beyond, and I wanted to take a moment to share some of the changes I’ve been working on. These updates aren’t just about new features; they’re about aligning the mission even more closely with your needs as Product Managers striving to make the most impactful decisions.

Alexander Hipp

Alexander Hipp

Founder, Beyond